I'm Dev, a product designer in India. I like problems where people get stuck. Lately: why first-time investors freeze on Groww, and why nobody finds the concerts on BookMyShow.

Selected work

First-time investors often rely on someone else's reassurance before taking the first step.

I designed an AI-assisted guide to help users move from a financial goal to a clearer understanding of their first SIP.

Most people never see the comedy shows, concerts and sports BookMyShow sells.

I redesigned how the app helps them find Events.